Cheers to International Women’s Day and Inspiring and Empowering Women All over the world

Cheers to International Women’s Day and Inspiring and Empowering Women All over the world

Wow, what an honor to moderate and lead The SUP46 Femtech event together with Andriana Pateraki. The FemTech team’s intention and wish is to inspire and empower more women to dare to start their own tech companies and take leadership roles in the tech space. We also want to share the issues we face in this day and age. Finally, we want to show you what is possible through inspiring interviews (real and raw conversations) with powerful female leaders to…

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Closing Out 2018

Closing Out 2018

  Thank you 2018 for all the tough lessons. This year made me stronger and wiser. 2018 was by far my most challenging year to date, and also the year that I have grown the most. Trice started this year with a mega crash. Literally, on New Years Eve morning, we were given cards that would set the tone for the year.  The first quarter we solely focused on cleaning up. At the same time, my personal life was giving…

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Scaling Is As Painful As Becoming A Teenager Again

Scaling Is As Painful As Becoming A Teenager Again

During the fall of 2016, we started seeing real growth and we were excited to be over the hump. Hitting product/market fit meant that we had built something of value. We had it. People were buying it. They were loving it. And now, our job was to scale it. At first thought it was “easy peasy”, and looking back, scaling is by far the hardest thing we have done to date.  Scaling is not a simple task, but a very…

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How do you create a product that your customers fall in love with?

How do you create a product that your customers fall in love with?

What most of us don’t realize is that creating a product that is loved by your customers is as important as selling it to generate revenues. The key to the ultimate success of any business is knowing your customer and providing catered solutions that fix their problems.  I learned many things over the years building Tricefy and coaching other software and hardware companies how to create a stand-out product.   Here are some of my tips: Create a user-friendly and visually appealing product….

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The baby years building a global company

The baby years building a global company

The first year is about convincing people to believe in your dream.  Then you need to be a good salesperson, storyteller, and a pitch master to convince investors, potential customers, and partners to believe in your vision and to test your product.  You will need to show your customer and partners how your product will make a difference, solve their problems, and how it will provide cost savings and workflow efficiencies. Be prepared to integrate and adopt the business model…

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Having poor customer onboarding can pretty much kill your growth

Having poor customer onboarding can pretty much kill your growth

During the last months, I have been interviewing entrepreneurs and directors at global startups like Spotify, Klarna, Zound Industries and Google.  We discussed crucial questions for every startup that wants to build a global product and at the same time stay unique and innovative. The topics: How do you scale and keep operational excellence when it comes to product quality, customer service, onboarding, compliance and organization in new countries?  How do you adapt and stay innovative and unique?  How do…

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